PPC search engine internet marketing isn't new. Since Google and the major search engines started including advertising space on their search results pages internet and affiliate marketers have been taking advantage of the opportunity to get in front of their target markets when potential customers are searching for targeted information. Owing to increasing competitiveness in the industry, however, the cost per click (CPC) for purchasing advertising space has increased dramatically since the early days. This has made PPC search engine internet marketing prohibitive for many new marketers and dangerous for the uninitiated.
The basic premise behind PPC search engine internet marketing is the idea that search engine users are entering targeted search terms or keywords into the SE interface looking for information that is relevant to a merchant's products or services. The focus of the search is particularly important and relates to the level of targeting that an advertiser wants to hone in on to make their campaigns effective. The more targeted a user's search is the more chance that the marketer will make a sale if that user clicks through to their website.
The cost of pay per click advertising seems low to the uninitiated, with some clicks valued at only $0.10 in many instances. However, there are many popular search terms that can cost upwards of $10 for a click on the first page of the search results and even with the lower priced clicks the volume of clicks that can accumulate over time can mean that the cost rises quickly. For low priced products, particularly information products, the return on investment can prove to be very low in some instances.
Because of these factors there is a lot of stiff competition for the top spots and the cheaper clicks with advanced strategies and deep pockets coming into play among the top dogs in the business. In particular, it is now common for PPC marketers to use complex software to spy on their competition and see the kind of campaigns that they are running. Some of these software programs are available to the general public. Some, like PPC Web Spy published by Bryxen Software are available free with the option to upgrade to a premium subscription and some are more prohibitively expensive. For example, PPC Bully 2.0 recently released for over $1000 and was sold out with over 1000 marketers quickly grabbing the rights to use the software.
WIth increasing competition it is important that new internet marketers experimenting with PPC realise that simply building Adwords on the fly is not a safe strategy. Lots of market and keyword research as well as competitor analysis is required. And it is often good to know that you have large reserves of money available to fund testing and improvement to get the most benefit from this form of promotion.
If you want to make money online with PPC search engine internet marketing it is advisable above all to gather all the information you can and participate in extensive training before embarking on the challenge. This is not to say that you shouldn't pursue it at all. It can be very profitable. It's just important with PPC search engine internet marketing to make sure you do it right.