It Is Essential To Stick With Your Marketing Budget
The first thing to do before you invest a single dollar is to calculate exactly how far your shoestring budget will stretch. In simple language, the first thing to do is set a monthly Internet marketing budget and adhere to it. So you have got your domain name and you have set up your website and you're ready to promote. The problem is, you probably do not have any traffic coming into your website and you only have a small amount of money to splash out on an Internet marketing budget. Discover what is the best way to start marketing your website on a tiny budget.
It does not matter how limited your funds are, if you know exactly how much you have to spend each month you can plan an effective campaign and begin to build momentum for your online internet business. You must set an absolute limit to your spending or you may find yourself tempted to buy into every sure fire traffic building offer that arrives in your mailbox. The worst thing you can do is to market your website in an unplanned way without stringent controls.
Unfortunately, this is exactly what newbie Internet marketers do. They fail to set a budget, they experiment with different marketing methods, they get frustrated at their lack of progress, and then when they see a sales page with a headline that reads something similar to.
"Massively Increase Your Web Site Traffic Today!" As they read and get over excited at the thought of receiving over 100,000 new visitors to their website for the sum of $25, guess what? They whip out their plastic card ... but now they also get excited by the next one time offer of an upgrade for just fifteen dollars a month and of course, they snap that up too.
A few months later, the vast majority of these people have still made little progress marketing their website, the 100,000 visitors have swiftly come and swiftly gone, sales standing at zero, their credit card is stretched to the absolute limit, and as far as they are concerned, Internet Marketing is little more than a fraud.
Trust me; it does not have to be like this.
Setting a marketing budget is the vital first step to take.
It will impose a discipline upon you and it will protect you from the kind of nonsense that I have just outlined. If you have a budget limit in situ, you will have a kind of control mechanism to make you pause every time you are tempted by a too-good-to-be-true marketing offer.
It does not matter how small your budget is, you will be able to manage a marketing campaign with it, as I will explain it to you in my next article on the subject of a shoestring budget.
You must keep in mind that some of the most effective methods of marketing a website are free and many successful Internet marketers have built success around free marketing methods. I am referring to methods such as social networking, bookmarking, posting links on website directories, article writing, blogging, posting comments on blogs, participating in forums, free traffic exchanges, search engine optimizing your website and exchanging links with other website owners and so on.
From this perspective, if you are marketing on a shoestring, your Internet marketing budget should be there to compliment these core promotional efforts and not for splashing out your very precious marketing dollars on dubious promises of massive traffic that rarely converts into any sales whatsoever.